Organizing any event is stressful, and pharmacy functions are no exception. With the amount of time, money, and effort that’s going into your upcoming pharmacy event, there can’t be room for error. Poor turnout can be devastating, especially when you’ve invested a lot. First, let’s look at why you should host a pharmacy event. These events can…
In recent years, the concept of digital marketing for pharmacists has evolved rapidly. No longer is “just advertising” enough. Today, pharmacists need to follow tried and tested techniques to build a solid online presence. With dropping attention spans and a sea of competition, it’s critical to create enticing content that’s easy for prospects to engage…
The health and wellness industry today isn’t what it used to be. It’s a competitive minefield where only the cream of the crop rise to the top and thrive. If you want to be one of them, you need the right tactics. But – the internet is a web of conflicting, misleading information. How can…